The ITC Sustainable Market Access Bootcamp 2025 officially began on 8 July 2025, with Ms. Tara Malhare, Global Business Strategist, and Mr. Duc Dang Bruce, Project Coordinator at the International Trade Centre (ITC), serving as the lead facilitators. The programme was designed to strengthen the capacity of Bangladeshi SMEs in the jute sector, enabling them to enhance competitiveness and access sustainable markets.

The bootcamp consisted of five online coaching sessions, followed by a physical workshop on 9 September 2025. Based on the online sessions, 105 entrepreneurs were shortlisted to join the workshop. The final event proved to be highly interactive and insightful, offering participants practical knowledge and strategies tailored to their business growth.

At the end of the programme, participants were awarded certificates of completion in recognition of their successful participation.

This initiative was organized in partnership with the Ministry of Commerce, Government of Bangladesh, funded by the Enhanced Integrated Framework (EIF), and delivered in collaboration with the International Trade Centre (ITC).

Mayfair Stylewear extends its thankfulness and gratitude to JDPC, industry colleagues and all the stakeholders for making this programme a successful one.